IndusInd Bank - Mutual Funds
Role
Creative Director and Strategy Lead
Industry
Finance and Banking
Duration
1 Month
Many young investors lack knowledge and understanding of mutual funds, which hinders their ability to make informed investment decisions. The challenge was to develop a digital platform that effectively communicates the benefits of mutual funds, educates young investors on investment strategies and risk management, and instills confidence in their investment journey.
As the User Experience & Design Lead, I spearheaded the creation of a visually captivating brand identity, ensuring alignment with the bank's overall image. This involved crafting a consistent visual language and designing an intuitive navigation structure for easy exploration. I also developed interactive educational content to simplify mutual fund concepts and strategies. Ensuring seamless responsiveness across devices, I incorporated visually appealing data visualization elements and social features to foster community engagement.
Outcome
We developed a comprehensive digital platform for IndusInd Bank, aimed at educating and empowering young investors. Through a visually captivating brand identity and an intuitive navigation structure, the solution effectively communicates the benefits of mutual funds. Interactive educational content and visually appealing data visualizations simplify complex investment concepts, while social features foster community engagement. IndusInd Bank appreciated the thoughtful process and visual representation, recognizing the potential of this platform to boost investor confidence and engagement, setting a strong foundation for future implementation.
