Car leasing platform by Indias largest car manufacturer

The Approach

In the quest to redefine the automotive experience, our endeavour to introduce a cutting-edge car subscription platform for India's leading automotive brand was meticulously orchestrated. Initiated with in-depth business research by seasoned consultants, we navigated market dynamics and consumer behaviours. Safeguarding proprietary details through secure workshops, we mapped expectations and compiled essential features. Technical configurations and legal requirements were meticulously documented. Prototyping and iterative design, guided by regular checkpoints, yielded a comprehensive strategy.

Finding a starting point

• Engaged business consultants to conduct thorough research documenting market dynamics, consumer behaviours, and industry trends related to car ownership and subscription models.

• Established a confidential workshop framework to discuss and brainstorm without revealing sensitive product details. Ensured a secure environment for idea generation and strategy formulation.

• Conducted group workshops involving stakeholders, potential users, and industry experts to map understanding and expectations for a novel car subscription platform. Documented must-haves, should-haves, and good-to-haves.

Putting pen to paper​

• Gathered details on all possible technical configurations for vehicles and compiled a comprehensive list of legal requirements and documents needed for the subscription process.

• Crafted detailed user journeys that intricately map out the subscriber's experience from exploration to configuration to subscription. Ensured that user flows are simplified, mirroring the familiarity of the traditional purchase process, fostering ease of use and a seamless transition for users.

• Created medium-fidelity prototypes based on workshop insights, presenting them to the technology team to understand development challenges and brainstorm solutions.

Double checking every step​

• Conducted activity-based prototype testing in small batches to gather user feedback on the medium-fidelity prototypes. Implemented findings into end-to-end flows, creating medium-fidelity prototypes that reflect refined user experiences.

• Presented the refined prototypes to stakeholders, incorporating feedback and aligning with business objectives.

Bringing it to life

• Initiated the execution process by crafting design templates tailored for various devices, ensuring a seamless and visually optimised user experience across a spectrum of platforms, including desktops, tablets, and mobile devices. This approach laid the groundwork for responsive designs that prioritise usability and aesthetic coherence on each device.

• Compiled an extensive list of pages, meticulously covering all potential user journeys and scenarios. This inclusive approach ensured that the design addressed every conceivable interaction, guaranteeing a thorough and user-centric exploration of the car subscription platform.

• Implemented a sprint-wise planning approach for design milestones, ensuring parallel progress with all involved teams. This method allowed for synchronised collaboration between design, development, and business teams, facilitating a cohesive and efficient workflow. Each sprint focused on specific design objectives, aligning with the overall project timeline and contributing to the seamless integration of functionalities and aesthetics.

• Incorporated scalability considerations into the execution process, preparing the platform for future growth and ensuring a robust infrastructure to accommodate increasing user demands

• Implemented a robust backend system to elevate the efficiency of critical processes. This encompassed the management of inventory, user requests, documentation approval, and the onboarding of new users. The backend infrastructure was meticulously designed to handle the intricacies of a subscription model, ensuring data accuracy, system responsiveness, and a streamlined workflow. This enhancement not only bolstered operational efficiency but also laid the foundation for a scalable and adaptive platform.

• Streamlined the journey for dealers to ensure simplicity and efficiency, catering to users who prefer the offline engagement model. This involved designing an intuitive interface and optimizing processes for seamless interactions at dealerships. The objective was to make the subscription experience equally accessible and user-friendly for those who choose to engage offline.Planning and delivering.

• Established clear planning checkpoints to accommodate the project's complexity, with a focus on multiple user personas and distinct modules for each persona.

• Implemented a phased delivery strategy, ensuring meticulous attention to each persona's unique requirements and module specifications.

• Culminated the project with an end-to-end prototype, meticulously integrating multiple modules and personas for a comprehensive user experience.

• Ensured the prototype underwent rigorous testing to validate the seamless interaction of diverse modules catering to multiple audiences.